Last but not least: Lidl meets Vivaldi
Lidl—the name is generally associated with low wages, low-cost products, and a customer base that loves the latter. In the Netherlands, the discount retailer is now apparently taking on this image.
At first glance, classical music and champagne don't seem to fit in at all with Lidl. In the Netherlands, however, the store is now advertising exactly that: The viewer is gently sprinkled with Vivaldi's "Winter" from the violin concerto "The Four Seasons", accompanied by drops of water in slow motion - you only find out at the end of the commercial that the liquid is actually fine champagne and not drops of water.
Well, at least Lidl remains somewhat true to itself when it comes to price - paying 14.99 euros for a bottle of champagne should be feasible for the average Lidl customer.
