Last but not least: flex your muscles
Old Spice enraptures with an interactive video in which you can flex Terry Crews' muscles.
With the help of Wieden+Kennedy, the long-established men's cosmetics manufacturer Old Spice has once again scored a marketing hit. Actor and ex-footballer Terry Crews makes instruments play with muscle movements. That alone is actually successful enough. But to top it off, the viewer gets to play the keys himself and create his own compositions with Terry's muscles. If required, these can be uploaded to Vimeo and distributed further. Who would like to enjoy the video in original size: Vimeo.com/47875656. (hae)
Old Spice Muscle Music from Terry Crews on Vimeo.
