Last but not least: More critical than your mother
When the Art Directors Club (ADC) announces an award, it’s looking for only the best of the best. So, as a creative professional, you should really think twice about whether you have what it takes to apply.
This is exactly what Leo Burnett is drawing attention to in an advertising campaign for the ADC Ukraine. It features famous art directors in housewife outfits having a coffee, cooking, knitting or with their pets on their laps. Above it is the slogan "Sorry, we are not your mother", which means something like: Your mother may think some of your creative work is good. Not so the ADC. So beware of applying too quickly, "think twice before submitting to ADC*UA." An absolute eye-catcher!
