Last but not least: Creative fast lane
Overtaking a truck is no walk in the park. Unless, that is, you happen to come across one of the «Safety Trucks» that Leo Burnett pulled out of thin air for Samsung.
Anyone who wants to overtake large trucks on two-lane, unclear country roads needs good nerves of steel and a car with strong acceleration. Or simply a lot of luck. Because if you lose your overview, the overtaking maneuver becomes a lottery. With stakes that are far too high. Argentine drivers who have to overtake a Samsung truck, on the other hand, can count themselves lucky. Not that the trucks in the service of the South Korean electronics giant are inherently easier to leave behind. But when an agency like Leo Burnett is involved, bulky trucks suddenly become "safety trucks. Because if it says Samsung on it, it's usually Samsung in it. And lately, it's Samsung, too. The huge screens on the back show the driver behind if the opportunity to overtake is good.
A nice service that Samsung offers. That should also catch on in Germany. And if there is little oncoming traffic, the driver could switch to Roger Federer. (hae)
