Last but not least: Body opens eyes
Naked bodies attract a lot of attention. And you attract even more attention when there are lots of naked bodies all at once.
The artist Spencer Tunick used similar images to draw attention to global warming and thus gained worldwide recognition. Bodies are also used to advertise all kinds of things. The bodies in the clip by British agency Man and Hatchet advertise the body itself for once. Or rather for the fitness device manufacturer Withings. In the clip, the dancing bodies show the unathletic Sam that he should listen to his body more. They open his eyes, for example.
In various formations, the bodies ask Sam to move more and he finally realizes that it's fun. In the end, he dances along in their ballet and they open their hearts to him. A clip that so expressively encourages us to listen to our own bodies cannot be accused of pure showmanship with naked bodies. (sis)
