Last but not least: colleague pig
Heineken tested a soccer fan's loyalty to his friends in Italy. He passed the test, sort of.
Champions League sponsor Heineken is once again celebrating the cult of "guys' night in" around beer and football. And is using the tradition of Simone and his best friends sharing the sofa for A.S. Roma matches for a viral stunt called "The Dilemma". Simone is given the chance to enjoy the Champions League match between A.S. Roma and Real Madrid live in a VIP seat - but alone, behind the backs of his best friends. For the four young men, the football evenings are more than just football - it is also one of the rare opportunities to see each other and cultivate their friendship.
A beautiful story. More or less. One wonders why Simone didn't simply tell his friends about his opportunity. Publicis Italy itself doesn't believe that good friends would begrudge each other the live experience. Nevertheless, the events seem surprisingly authentic and Simone's behavior genuine. Often enough in comparable campaigns, one imagines oneself in feature films scripted from A-Z. Simone really does exist, by the way, as his Facebook profile shows. Apparently he is not an actor, but a DJ ("Simone LP"). (hae)
