Last but not least: Klum forms an opinion
There's no getting around it: Anyone writing about advertising can't ignore Germany's "Grinsekätzchen" and supermodel Heidi Klum. The beauty—who is by no means shy about advertising—has landed a new deal.
We can't change it: Anyone who reports on advertising cannot avoid the German Cheshire cat and super model Heidi Klum. The beauty, who is not at all averse to advertising, has snapped up a new deal, extending her list of testimonials, which includes McDonald's, Taft, Douglas and Victoria's Secret. In future, she will be advertising for the German tabloid Bild and will also be photographed on the front page as a page 1 girl. This will be followed by a large-scale, multi-stage campaign. After losing mandates (see
) and commercial stops (see ), the mother of three can now finally position herself beyond her image as a clean-cut woman, says Werben & Verkaufen. We would also like Madame Klum to keep her beautiful hands off the tabloids of this world and see herself as an ad-free model for a change.
) and commercial stops (see ), the mother of three can now finally position herself beyond her image as a clean-cut woman, says Werben & Verkaufen. We would also like Madame Klum to keep her beautiful hands off the tabloids of this world and see herself as an ad-free model for a change.
