Last but not least: Classifieds big time

Revenues from print ad sales are shrinking - bright spots are welcome. Bright spots that not only appeal to the target audience, but are suddenly spread virally and admired. Thanks to Creative Director Felipe Salazar, we suddenly know that you can buy the best kitchens in the world at Corona. Or at least the best in Colombia. It doesn't really matter, because we probably won't become customers anyway. But the full-page ad is innovative nonetheless.

At first glance, it looks like a normal classifieds page of the newspaper in question. However, the small advertisements are arranged in such a way that the 3D effect makes a kitchen visible. Text: "You'll find the kitchen you're looking for at Corona." Da ganas comprarse una nueva cocina! Or as they say in this country: Only an advertisement can do that. (hae)