Last but not least: Children's eyes see more

A beautiful street art campaign in London encourages viewers to see the world more through the eyes of children again.

The Museum of Childhood in east London displays things designed by and for children. The collection includes toys, games, clothes and everything to do with childhood. The museum not only organizes exhibitions on specific themes, but also various workshops for children.

The place also seems ideal for adults to immerse themselves in their own childhood once again. Seeing the world through the carefree, imaginative eyes of a child is also what the museum recommends in the current campaign by the AMV BBDO agency, which uses street art to embed the surroundings in a new context and bring them to life. Sometimes advertising simply makes the world a little more beautiful. (hae)

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