Last but not least: no paper - no football
The European Soccer Championship is popular. Very popular. Many companies are seizing the opportunity to tie their products to the event—with results ranging from original, creative, and funny to contrived, boring, and forced.
It's best to decide for yourself where to place the viral spot from the German paper manufacturers, who have also jumped on the EM bandwagon in terms of advertising. The message is clear: Without paper, you're in deep shit - and you're in deep shit. Because: no paper equals no football.
(Seen on Wuv.de)
