Last but not least: Cat jury
In a new TV commercial, ADC Germany has cats evaluate advertisements. The jury is less than enthusiastic.
Cats are the undisputed queens of the internet when it comes to viewer interest, attention and reach. Where it says "Cat Content" on it, success is usually pre-programmed. No wonder the two judgment cats have nothing but contempt for the award-winning, profound Hornbach commercial "Gothic Girl" by Heimat Berlin (see below). Even if it has been viewed over 5.3 million times on YouTube to date and has caused a stir worldwide. Conclusion: "I get more when I lick my balls". With the commercial created by Grabarz & Partner, ADC Germany alludes to the content marketing motto of this year's ADC Festival, "The Battle of Content". More real, less superficial cat content. (hae)
