Last but not least: carousel for big kids
What a great idea: In London, Europcar and Mercedes-Benz have set up a carousel featuring real cars.
As a child, you used to sit in the most beautiful car on the merry-go-round and imagine that you were doing more than just driving in circles. When did you actually stop doing that? And why? The Parisian agency Rosapark has brought childlike reverie back into the adult world and awakened the child in man (and woman) in London. For Europcar and Mercedes-Benz. Regardless of whether they rent or buy after daydreaming - the customers are satisfied. (hae)
