Last but not least: Jeep shows the snow who's boss
In Arosa, Red Lion created a series of posters for Jeep featuring winter rules with a twist. After all, winter can’t do a thing to a Jeep. On the contrary: it’s only in snow and ice that you truly experience the benefits of an off-roader.
In addition to 11 different posters spread across the valley, middle and mountain stations of the Weisshorn cable car, the campaign will be supported by other measures throughout the ski season. These include walls with an ice look, flyers and an exhibition model: the Jeep Renegade. (uma)
Responsible at FCA Switzerland SA - Jeep: Julien di Pace (Head of Brand Marketing Communication), Mattia Lovallo (Brand Communication Manager Jeep & Lancia), Yanick Schönenberger (Brand Communication Jeep & Lancia). Responsible at Red Lion: Urs Schrepfer (CD), Jan Kempter, Christian Stüdi (text), Raphael Graber (AD), Flavia Hänni, Jonas Hartmann, Adrian Häni (DTP), Sabrina Elsässer (consulting). Responsible at Jeff Communications: Matthias Klöti, Peter Day. Responsible at Fluxif: Achille Lietha, Fabian Scheffold, Valentin Weilenmann (image processing/CGI). Responsible at Bischof Schriften: Rino Bischof. Responsible at APG/SGA Mountain: Moritz Weibel (production and posting).
