Last but not least: Jeep, Jeep, hooray

For Jeep, the claim "See whatever you want to see" alludes to the terrain-independent freedom of an off-road vehicle. You drive wherever you feel like going. To the mountain top or into the forest. Gravel or snow, swamp or sand. At least that was the original intended use of SUVs. The Jeep brand not only stands for adventure, nature and freedom, but is still used by many people today as a generic synonym for off-road vehicles. The fact that most Jeeps today only know rough and tumble from hearsay does nothing to change this. Their territory is school parking lots and shopping arcades. The off-road image has remained and is reinforced by Leo Burnett's nature-oriented campaign. The freedom to see what you want is granted not only to the Jeep driver, but also to the viewer:

If you can't turn the screen and don't want to strain your neck: Below are the three subjects rotated by 180 degrees. (hae)