Last but not least: Ivan S. and his media environment
"Ivan S. should continue to rape" is the well-known slogan of a current SVP campaign. What was much discussed as a poster appears even more disconcerting as a quarter-page ad - the ad simply doesn't really fit in any context.
The ad distorts a large number of images and news items in an unintentional way. In Sunday, for example, it is placed in an extremely interesting way - directly below a vacation picture of two children fishing.
The NZZ has found another solution to this problem. They simply put the ad under a picture of Christoph Blocher.
By chance or on purpose, a properly used layout can undeniably achieve a strong effect. And not just in print: A different kind of poster campaign
