Last but not least: Don't eat the yellow snow
What actually happens to the agency ideas that clients didn't want? Miller Lite knows the answer: They end up on the Internet.
In 2000, the Miller Lite company rejected a commercial from Ogily & Mather in New York. The concept shows two men eating yellow snow. After a fake whisper campaign in the late 80's about Corona employees relieving themselves in brewery kegs caused a massive slump in sales, urine jokes were absolutely unacceptable in the beer category. As a result, the "Yellow Snow" commercial proposal was hardly an option for Miller Lite.
To the "Yellow Snow" spot
This week, the commercial, which the company rejected around a decade ago, began to gain attention on YouTube. The film is said to have been viewed over 175,000 times so far. So what has happened? The agency's director, Mike Bigelow, is said to have posted the commercial as a working example on his company production website, from where it found its way onto. And this isn't the only commercial that was never shown and still got his attention. This commercial was made without BMW's influence, created by Bandito Brothers director Mike McCoy.
To the BMW commercial
To the "Yellow Snow" spot
This week, the commercial, which the company rejected around a decade ago, began to gain attention on YouTube. The film is said to have been viewed over 175,000 times so far. So what has happened? The agency's director, Mike Bigelow, is said to have posted the commercial as a working example on his company production website, from where it found its way onto. And this isn't the only commercial that was never shown and still got his attention. This commercial was made without BMW's influence, created by Bandito Brothers director Mike McCoy.
To the BMW commercial
