Last but not least: Instant massage
Out-of-home advertising can be this relaxing: In Colombia, Kit Kat gave passersby massages—via billboards.
With an interpretation of the claim "Have a Break, have a Kit Kat", the Colombian JWT offshoot has already made it into "Last but not least" once this year. In July the agency enchanted us with the award-winning idea of re-producing existing advertising subjects in "break mode". And now it is giving passers-by at a bus station soothing breaks with a massage poster. It is not new for advertising spaces to provide passers-by with physiological comfort - we remember, for example, the Refrigerated poster from Publicis Zurich in the record heat - but the massage fun is still a refreshing idea. Because: you can also give your back a nice massage. (hae)
