Last but not least: Inflationary use of the Playboy logo
The men's magazine Playboy isn't just struggling with declining advertising revenue: While merchandise featuring the famous Bunny logo used to be a surefire hit, those items now risk gathering dust on store shelves.
Pinup calendars, Playmate autograph cards or Playboy figures were traditionally coveted collector's items. However, in order to make a lot of money selling merchandise, the company now prints the Playboy bunny practically indiscriminately on any item: Tanning sprays, navel piercings, drinks or even disposable lighters. Where has the brand's shine gone? Long-time collectors and fans are understandably disappointed. With such inflationary use of the brand logo, who would still be proud to call a product with the emblem their own?
