Last but not least: Beamed into virtual space
With the emergence of various social media platforms, virtuality is taking up more and more space in real life. But how do you design these platforms in such a way that they simulate the real world as much as possible? Anita Burri knows how...
She makes a personal appearance on her homepage. But not just with personal statements and information, but as a person. "You're probably wondering what she's doing on her website?" she asks during her appearance. Which I'm sure nobody wonders, after all, the World Wide Web has just turned 20 years old. But Anita Buri has even more interesting things to tell. How she was beamed onto the homepage, for example. And as if she had found her new home in the white room of the Anitaburi.ch homepage, she continues to stand still after saying goodbye: "cool that you're here", looks around, scratches her head and smiles, repeating this over and over again.
Even if it doesn't sound like it, the marketing stunt is a success. Because once you have reached the homepage, it is difficult to leave the site again. There is so much to look at: Anita in hippie clothes, Anita with lots and lots of colorful bags, "Frau Buri moderates", LaLa with gauntlets and a spontaneous dance interlude ... but it's best to take a look for yourself: Anitaburi.ch
