Last but not least: Image cultivation for the fruit stand
A German agency parodies its own profession: it has made an image film about the Munich fruit retailer Didi, which is brimming with empty phrases. The film is nevertheless a hit on YouTube and Vimeo.
The content of the film is boring and arbitrary, as you would expect from image films. Nevertheless, these platitudes are surprisingly well received for once. The film has already achieved over 200,000 clicks.
The comments suggest that this is down to fruit merchant Didi. Schels from Al Dente Entertainment (the agency produced the film) also says that he wanted to prove with the image film that the content of most corporate films is completely interchangeable and that the credibility of the people alone counts. And this company has a charming CEO with a profile, so to speak, who earns honest money with real work.
Or the other way around, as a former student at the nearby university wrote on YouTube: "If you don't like the guy, even an image film is useless! He really annoyed me in my student days." (sis)
