Last but not least: I am also an advertiser
It is no longer possible to determine exactly where this trend of wearing one's own skin for marketing purposes began. What is certain, however, is that it has already taken on some troubling aspects.
In Vancouver, there is a company that hires potential advertisers to get temporary tattoos on their foreheads. In January 2005, American student Andrew Fisher made headlines for auctioning off his forehead as advertising space for temporary promotional tattoos on Ebay. German Hans-Jürgen Pleines then offered his entire body as advertising space at the same auction house. He would then wear the advertising for his entire life. Then the 22-year-old Swede Philip Ariosa came up with the idea of selling his skin for $1,000 per square centimeter, he got the idea from the million-dollar homepage of an Englishman who became a web millionaire. Advertising on the skin is also already going into the race as art, and the business model is likely to be quite promising with postitutes. But at present a message makes the rounds, which shows that this trend can be used also for charitable purposes. Pat Pedraia, an 11-year-old boy with leukemia, wants to sell the space on his head as advertising space via Ebay - for a good cause. Because the money is to benefit the American Bone Marrow Registry. The boy's plans became known through - who would be surprised - local television. Local News 6 station reported that the boy, who lost all his hair due to chemotherapy, will provide the advertising space on his head for temporary advertising tattoos for 2 months. Offered to interested advertisers is a total package: Pat Pedraia told the station he is willing to have a company logo put on his head for two months with a washable tattoo. He said he would then use it to advertise on television and on his website. "Leukemia therapy is very intense and makes me sad," Pat said, "but I need something to look forward to while knowing it will help other people. He would especially like to rent a spot on his head to his idol, Tampa Bay Lightning hockey player Brad Richards. So far, the highest bid on his auction stands at $ 5100, and two interested parties have already bid. The boy has already made a name for himself in the past when he and his mother organized a charity drive through many cities in the USA, promoting more bone marrow donations.
