Last but not least: Dog so on Dog so on

Dogs are a target group that car manufacturers need to keep an eye on: many dog owners choose a model that explicitly meets the needs of their four-legged friend. They have to, because they want to stay mobile despite having a partner with a cold snout. Especially with large dogs, the choice is limited to estate cars, SUVs or vans. Just like with children, only a little more complicated.

So it makes sense that the Carmichael Lynch agency is targeting dog owners for once in the latest Subaru campaign. There are an estimated half a million dogs in Switzerland alone. Around 80 million in the USA. However, instead of showing the four-legged friends in the passenger role as usual, Subaru is letting them take the wheel themselves. Meet the Barkleys!

The Barkley's show that not only families but also dogs feel at home in the spacious cars. And that dogs are not only in good hands in Subarus, but also in advertising. (hae)