Last but not least: Honda put on paper
American animation and short film director PES has summarized Honda's corporate history—in two minutes. It took thousands of drawings and several months of work to complete.
The stop-motion film "Paper" was created in collaboration with the advertising agency RPA and the production company Reset. Because each of Honda's countless success stories once began on a sheet of paper. Various illustrators drew, an entire team animated - over a period of months. The result is fascinatingly different and aired in America last Sunday in prime football time. PES, which is based on Youtube 700'000 subscribers, makes commercials again and again, and has already been nominated once for an Oscar, has created an idiosyncratic masterpiece here. Find out how it came to be in the making of. (hae)
