Last but not least: Holla the tooth fairy

For 199 euros, the do-it-yourselfer becomes a dentist. That sounds tempting when you consider that, in this country, for that amount you could at best spend fifteen minutes reading the new Swiss magazine in the waiting room. Watch the video:

The drill, which is aimed at the American market, is expected to last around 2000 "dental sessions", according to the Website. With the enclosed instruction DVD, every mommy becomes a med. dent. Tooth Fairy. Completely pain-free, of course (if my dentist is reading this: order it!). The torture instrument of faith made in Shenzeng is due to be released on October 24.

Then the mystery surrounding Dentidrill will be revealed. Either - and this explanation seems obvious due to the professional style and the absurd subject matter - it is a viral campaign (toothpaste, electric toothbrushes, health insurance, etc.). Or - very unlikely - it's not a joke and sales are starting. But then "good night at the Sächsi". (hae)