Havas Worldwide India pulled this small, but nice idea out of the Santa sack for Durex at Christmas time. A campaign in which, according to Credits CD, AD, illustrator and lyricist are one and the same person: Sabjeet Singh Bedi. For this multitasking, we'll give you a Manderinli afterwards. Even if the turning is anything but new. But it's always good. (hae)

 

The Canadian airline West Jet allowed passengers at Toronto and Hamilton airports to contact Santa Claus using a boarding pass scanner. He asked young and old about their wishes for the festive season. Everything from socks and toy trains to a big-screen TV was mentioned. The whole thing seemed like a non-binding chat to spread the Christmas spirit. In reality, a team from the airline was pulling out all the stops behind the scenes to fulfill the wishes expressed. The location of the hidden action: the travelers' destination airport. The viral chat takes on the traits of a Christmas fairy tale when the passengers are surprised with a special shipment of gifts while waiting for their luggage. The airline calls this logistical masterpiece "real-time giving":

Perhaps some of the guests were secretly annoyed that they had expressed a wish for new underpants instead of a fancy flat-screen TV. What exactly would have happened if a passenger had wished for a new car is written in the stars. With case films, it's better not to ask questions but to enjoy them as uncritically as possible. 13 million viewers in four days can't be wrong. (hae)