Last but not least: Made and burned in Switzerland
"From here, for here". That sounds like an organic label claim. But it's not. The Swiss cigarette brand Parisienne also makes a regional connection.
The cigarette brand surprises its clientele with local packs. After all, local consumers don't live in Paris, but in Pontresina, Pully or Pratteln. Over 4,000 special edition packs will be available in stores and online from March 1. From A for Asconienne to Z for Zermattienne, no place has been left out. Even Corippo, the smallest municipality in Switzerland, has been included. Wonderful!
