Last but not least: Heineken knows what men dream of
Commercials like to play with gender stereotypes. Women are crazy about fashion, men can't keep their hands off a bottle of beer. While women want a walk-in closet, men want an equally large fridge - filled with their favorite drink, of course - at the top of their wish list. All just advertising? No, as a fan group on Facebook shows: many really long for the oversized fridge.
The group called "I want the fridge from the Heineken ad" was launched last December. After just 50 days, it already had 26,500 members. And new fans are joining every day. It is not only beer fans who are enthusiastic. The brewers are also delighted with the viral effect of their campaign. "We are thrilled with the response that the ad has triggered without us having to do anything," says Frank Wilde from Heineken Switzerland. Whether the members of the Facebook group are really all men, or whether there are also some women - who don't dream of a walk-in closet after all - is unfortunately unknown. What is clear, however, is that the commercial will be broadcast in Schwyzerdütsch on Swiss television from the beginning of February. From then on, there will probably be even more people dreaming of the special refrigerator.
