Last but not least: Heineken against Keineken

The Engelberg association Keineken launched a beer called Keineken to mark the anniversary of the takeover of the Lucerne beer Eichhof by Heineken. Naturally, Heineken did not like this at all - without further ado, they responded with a super-provisional injunction and had the 1,200 bottles confiscated. Infringement of trademark law, was the accusation. But the association will not be intimidated by the beer giant: it has now formally submitted the name to the Swiss Federal Institute of Intellectual Property. And even if the Keineken beer brand may never conquer the world, it has already achieved a certain degree of fame thanks to the dwarf-versus-giant battle. And many a citizen is likely to side with the dwarf - in case of doubt, for the weak. Will the beer giant Heineken suffer a little damage to its image? Perhaps he would have been better off smiling coolly and letting the 1,200 bottles of Keineken be Keineken...