Last but not least: Hasbro awakens the gamer in the farmer
The toy manufacturer Hasbro has decided to sponsor the show «Farmer, Single, Seeking….» As a result, in the next episode, viewers will see farmer Markus and his family tackle the tricky questions from the board game Trivial Pursuit.
Hasbro is normally cautious about sponsorship, according to a press release issued on Monday. However, "Bauer, ledig, sucht..." has completely won over the toy manufacturer: the big advantage of the format is its authenticity. "The emotions that are evoked while playing must be real," Petra Durrer, Head of Marketing at Hasbro Switzerland, is quoted as saying. The recipient's desire to organize a game night themselves must be awakened... With so much authenticity, nothing should really go wrong. We wish you an enjoyable game night: Tuesday, March 9, at 8.15 pm on 3Plus.
