Last but not least: Great effects cinema
The new commercial by Jung von Matt/Hamburg for Vodafone is a firework of special effects. Accompanied by good music.
Production was probably not cheap. Vodafon is paying for the promotion of the fast LTE mobile network. Not only are the special effects by Radical Media cinematic, the background music by French musician Woodkid also leaves a lasting impression. Just as with feature films: the less original the idea, the more elaborate and expensive the realization has to be in order to appeal to the audience. The message of the commercial is correspondingly simple: No matter where you insert the Vodafone SIM card - it gets more power. You can enjoy the one and a half minutes with a clear conscience. (hae)
