Last but not least: Googling was yesterday, shmoogling is today

Computer scientist Tsila Hassine has a soft spot for obscure websites. Her internet search service, Shmoogle, helps even low-traffic websites achieve a high ranking in search results.

Computer scientist Tsila Hassine has a heart for unknown websites. Her internet search service Shmoogle helps even less visited websites to achieve a high position in the search results list. Shmoogle does not rank the hits strictly hierarchically, but lets chance decide. "Shmoogle offers users a broad overview of what the Internet has to offer in its entirety," the artist explained to the German news magazine Focus. If you enter a search term in Shmoogle, a conventional Google search is carried out first. However, this is then picked apart by Shmoogle and displayed at random. The order of Google search queries is determined by evaluating the number and relevance of incoming links to a website in order to determine its place in the search results, writes Pressetext in a press release on Monday. The more pages link to a hit, the higher it is displayed in the Google list. However, this means that those pages that are already visited by a large number of people end up at the top. This means that hardly anything new can be discovered. Shmoogle is therefore a good addition to a Google search, says Hassine.
"I believe that Shmoogle is Google's friend. It simply makes Google more complete," says Hassine. A friendship that was one-sided for a long time: after Hassine launched her Shmoogle site almost five years ago, Google blocked the project completely a short time later. The search engine is now available again, but the renewed interest generated by the Focus article has led the operators to fear another blockade.

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