Last but not least: Go Brüno Go

"Brüno" is already the third film by British comedian Sasha Baron Cohen. With his latest work, the 37-year-old wants to build on the success of his previous film "Borat" - which is why the production studio Universal has spared neither expense nor effort and launched a marketing campaign to turn the hype surrounding Cohen into a ringing box office. From a scandalous appearance at the MTV Movie Awards, when Cohen let himself be roped down onto the face of US rapper Eminem with his backside almost bare, to a nude portrait on the cover of US men's magazine GQ, all possibilities have been exhausted. Only the coming weeks will show whether Universal's commitment in this regard was ultimately worthwhile. However, as the Los Angeles Times reported according to Pressetext, experts assume that the film about the gay Austrian fashion journalist will earn over 30 million dollars on its first weekend in cinemas in the USA and Canada. This would mean that "Brüno" has already surpassed its predecessor "Borat" - which earned 26.5 million dollars in the same period and an estimated total of 250 million dollars worldwide.