Last but not least: Mercy for sponsor traitors in the fan mile
It’s already well known that visitors to Zurich’s Euro 2024 fan zone are expected to wear sponsor-branded clothing. But don’t worry—there’s a silver lining. Different rules apply in the so-called “fan mile.”.
It has been known for some time that clothing suitable for sponsors is desired when visiting the Zurich European Championship fan zone at Bellvue: anyone whose clothing threatens to compete with the official sponsors has no business in this zone. But cheer up, a small ray of hope is in sight: there are no such regulations on the so-called fan mile, as reported by SDA on Wednesday. "The Fan Mile is not an exclusion zone," said Daniel Rupf, Zurich's Euro delegate. However, this is the result of long negotiations with the European Football Association. Generous! So please don't forget to pack your Carlsberg shirt in your rucksack if you want to visit the fan mile wearing a Quöllfrisch shirt. Provided, of course, that you intend to pay a visit to the fan zone afterwards.
