Last but not least: Happiness is good for you

Originally founded in Belgium, the Mimi Foundation knows that cancer patients not only need medical support, but that the psychological well-being of those affected must also be supported. Mental stress has been proven to hinder successful treatment. Optimism and positive thinking strengthen morale and ultimately the health of patients. The Mimi Foundation supports those affected in hospitals with psychological care on the one hand and aesthetic treatments on the other: Trained beauticians advise patients on how they can deal with the external consequences of chemotherapy and thus regain some of their quality of life. In addition to four centers in Belgium and one in France, the foundation has also been represented in French-speaking Switzerland (Sion) since 2008.

Long story short: Leo Burnett's campaign clearly shows what it's all about. The carefree moments of light-heartedness - even if they only lasted a few seconds - were captured by a photographer and presented in a Book published. All proceeds from the publication will go to the foundation. (hae)