Last but not least: Terribly fruitful
Fruit can be very honest. So honest that it hurts. At least in the new TV campaign by BBDO Berlin for True Fruits smoothies.
Grandpa Banana is told very directly why he is being sent to an old people's home. Little Bramble has to learn that hamster heaven is an invention of Grandma's ("...because she herself is about to die") and Miss Pitaya is told that she only gets the job because of her attractive looks. The voices are spoken by Hamburg author and Titanic columnist Heinz Strunk (including "Fleisch ist mein Gemüse"). Black humor and healthy to boot. Ok, fruit would probably be even more honest in the form of a normal apple, untreated, unpureed and without stylish packaging. The campaign doesn't make it any clearer exactly why people should drink smoothies. But at least it's a bit funnier. (hae)
via Horizon.net
