Last but not least: For not so smart people
Nimble offers «smart loans» to people with urgent financial worries. In the Australian company’s latest commercial, only idiots take advantage of this offer.
You can register on the Nimble website in five minutes, get access to a loan of up to 1,200 dollars within an hour and have to pay it back in 50 days with a steep interest rate of around 25 percent.
How do you advertise a service that gets people in a financial emergency into an even greater financial emergency after 50 days? For example, with cynicism and a pinch of absurd humor. (sis)
