Last but not least: Setting festive priorities

It really gets you in the Christmas spirit: The upscale department store chain Harvey Nichols has launched a particularly budget-friendly gift line so that generous gift-givers can keep more for themselves.

This is also bitterly necessary: the Harvey Harvey Nichols range is geared to an affluent clientele. Designer clothes, luxury accessories - happy those who budget and set priorities accordingly. The "Sorry, I Spent It On Myself" collection provides a remedy. So it can happen that this year there's only a pack of toothpicks for grandma or a (waterproof!) drain plug for uncle. Knowing that you were allowed to dig a little deeper into your own pocket for this, it's quite bearable.

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The gifts are stylishly packaged and clearly recognizable as products of the expensive chain. So no one can really complain. And if you do, you don't look a gift horse in the mouth when the candlelight is festive. How practical! At the most, you have to put up with a somewhat strained atmosphere during the gift-giving ceremony: the mixture of foreign shame, disappointment, and a good face for a bad game is not everyone's cup of tea.

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The campaign was penned by the agency Adam & Eve DDB London, started two days ago and met with great media interest in England. If you yourself are still looking for a suitable gift for your loved ones - from the heart - you will find under this link all items in the collection. The holidays can come! (hae)

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