Last but not least: Facebook and the advertising successes
Facebook has acquired Microsoft's Atlas online advertising technology and can now use this platform to better measure the effectiveness of ads. This should put all doubts about Facebook's advertising success to rest—or does it?
Microsoft's online advertising technology is intended to help boost online advertising revenues and stand up to rivals such as Google, according to an SDA report on Friday. The world's largest social network did not disclose how much Facebook is paying for the technology on Thursday. It doesn't matter, the main thing is that Facebook has now found a solution to dispel doubts about its own advertising success. Or is that not quite so certain after all? In any case, Microsoft has not been able to benefit from the technology itself. According to SDA, the company acquired the technology when it took over the online advertising specialist aQuantive in 2007 for 6.3 billion dollars. In July last year, the group wrote off 6.2 billion dollars on aQuantive. (uma)
