Last but not least: Europeans are reluctant to consume mobile media
The trend toward mobile media consumption is gaining momentum worldwide. However, European users of portable, Internet-enabled devices are still very cautious compared to their counterparts in the U.S. or Japan.
Accounts on social network platforms in particular are still rarely maintained by European users. This was revealed by market researchers from comScore. Europeans bring up the rear when it comes to mobile use of the newer web-based applications, while services such as SMS and MP3 players have long been established on cell phones. The differences in the various markets are dramatic, according to comScore expert Mark Donovan, according to Pressetext.ch. Users in the USA, Europe and Japan still exhibit fundamentally different behavior, given the complex nature of mobile devices and their various functions and operating systems. While over three quarters of Japanese people already access online media while on the move, just 38.5 percent of Europeans surf the net, use applications or download content to mobile devices while on the move.
When it comes to sending text messages, however, Europe's users are in the lead. 81.1% send short messages from one cell phone to another. In Japan, the figure for text messages is just 40.1 percent. In contrast, emails to pass on information via smartphone are used the least in this country. Social networks are used the most in the USA via mobile devices at 21.3 percent, followed by Europeans at less than 15 percent. Have Europeans now for the first time had enough of one hundred percent accessibility everywhere and at all times, of internet diaries and mobile soul trips? Or is this just the transition period, a period of getting used to the complex nature of different devices and the various functions and operating systems, as Mark Donovan puts it?
When it comes to sending text messages, however, Europe's users are in the lead. 81.1% send short messages from one cell phone to another. In Japan, the figure for text messages is just 40.1 percent. In contrast, emails to pass on information via smartphone are used the least in this country. Social networks are used the most in the USA via mobile devices at 21.3 percent, followed by Europeans at less than 15 percent. Have Europeans now for the first time had enough of one hundred percent accessibility everywhere and at all times, of internet diaries and mobile soul trips? Or is this just the transition period, a period of getting used to the complex nature of different devices and the various functions and operating systems, as Mark Donovan puts it?
