And last but not least: they do exist, the really good photomontage
Photomontages are one of those things. There are acceptable ones, bad ones and very bad ones. Then there are those that don't stand out - i.e. good ones. And very few succeed in doing something that goes beyond that...
Take Draft FCB São Paolo, for example. The advertising motif that the agency conjured up for Canon leaves nothing to be desired. At first glance, it is clear that the camera has been tinkered into the picture and does not really belong there. But this does not detract from the overall effect. Neither the historical sculptures nor the advertised product lose any of their splendor. A "power shot" as promised by Canon.
