Last but not least: the erotic touch sells - usually anyway
A little bit of eroticism and a little bit of speed - that should sell the Fiat 500 Abarth model well in the USA. Or so the Italian car manufacturer thought. Wrong thinking.
A shy man in a business look, a racy lady in a fluttering skirt, a black Abarth. And a touch of eroticism. But really just a hint. But in the United States, the commercial is not at all popular - on the contrary, they don't want it to flicker across their screens. The Americans are - how could it be otherwise - bothered by the eroticism: they fear protests from religious groups if it is broadcast. Well, we understand - that look with which the woman looks at the man - outrageous! And then that cappuccino foam: So no! How can you!
Incidentally, people in Australia are not enthusiastic about the spot either: they are not so much afraid of the fluttering rock as they are of the speed at which the car races away at the end of the spot - this could be interpreted as an invitation to risky driving.
