Last but not least: Dedicated testimonial
Anthony Hopkins is the testimonial for the Turbo Tax software. However, he does not want to admit in this film that he is promoting the brand.
Advertising that takes the mickey out of its own mechanisms is often well received online. This commercial with Anthony Hopkins, who also stages the brand, is no exception.
From the coffee mug to the slippers to the lap dog, everything on the actor in this commercial has Turbo Tax labels on it. But Hopkins never tires of emphasizing that he is not advertising the brand. Because there is nothing to sell. (sis)
