Last but not least: it's finally match day again!
This year's «Nickelodeon Play Day» will take place on June 12, 2013. The children's channel wants to encourage its target audience to play outside. What sounds like a socially critical joke is actually meant seriously.
This is the fourth time the day has taken place. At 1 p.m. sharp, the flickering babysitter switches off the picture and calls on viewers to be active themselves - possibly even outside in the fresh air! The broadcaster's online offering is also being Communication offline during the active window. Until 5 p.m. - then the wait is over and Spongebob takes over again.
As most children do not even know what they could do with the free time provided by the broadcaster, the Nickelodeon.ch useful ("cool") tips for bridging the gap. So far there are two, maybe there will be more - there's still some time until the big day. One of them: "Make a kite" in eight steps. First step: "Take a piece of paper (no matter what color) and cut out the shape of a diamond". Anyone who voluntarily spent a moment or two in the fresh air as a child knows that after this well-intentioned introduction, you can confidently put the project aside and get back to more functional things like the TV or iPad. Tears, anger and disappointment would be the result of the doomed construction. Sooner or later there will be a kite-flying documentary on somewhere anyway, so you won't miss anything. By the way, if you try to get a recording early enough, it's a great way to bridge the media-imposed broadcasting break and the little ones learn something in the process!
The "Nickelodeon Play Day" is an idea of the US parent channel, which has been organizing the event since 2003. In Northern Europe, the collective children's activation will also take place simultaneously in Germany, Denmark, Sweden, the Netherlands and, for the first time, Poland. (hae)
