Last but not least: Disposing of parents made easy
Last week, a teenager named Tom gave his annoying father away as a gift. *Blick* reported on it. Now you can find out what happened to him.
And that's in the video here:
About the father to be given away View reported last week. Since today, Wednesday, there is now a parent flap at Stadelhoferplatz in Zurich, for the disposal of annoying parents. This is part of the guerrilla, print and online measures that TBWA has come up with for Pro Juventute's national awareness campaign on the subject of puberty. The campaign aims to de-taboo the challenge for parents of teenagers, so that parents dare to seek help and know where to get it. Because often teens would just want to dispose of their parents during this time. To prevent parents from unintentionally ending up in the parenting rut, they can seek advice from the Parents Club Switzerland. Video clips, advertisements, Facebook and the online platform inform parents about the support services. In addition, they receive telephone advice around the clock throughout Switzerland.
And if you get really close to the parent flap, you can hear it: the quiet sobs and whimpers of the parents who have already been disposed of. (uma)
Responsible at Eltern Club Schweiz of Pro Juventute: Marianne Affolter. Responsible at TBWA\Zurich: Frederick Rossmann, Natasa Maricic, Danielle Bürli, Barney Rees (creation), Matthias Kies, Marion Schlatter (consulting), Simon Rehsche (strategy), Dennis Ledergerber (film), Christina Bürgin (art buying), Kilian Kessler (photography).
