Last but not least: a flat tire is also a drama
With the newly launched Drive Guard, you can keep driving for another 80 kilometers even after a flat tire. Under the tagline «Somewhere out there, a flat tire with your name on it is waiting,» JWT has dramatized the flat tire scenario in a Europe-wide campaign.
To mark the market launch of Bridgestone's new technology, the commercial emotionally demonstrates the safety aspects of Drive Guard: a young mother drives through the night with her sleeping children in the back seat. She has a puncture and simply drives on. The dramatic story has a happy ending: despite the damage, the mother is able to get her children home safely - without having to put on a spare tire in a deserted area at night. (uma)
https://www.youtube.com/watch?v=i2uGP_Mhc0A
The commercial will be shown in selected movie theaters and on TV. Bridgestone is launching the campaign this month in France, Germany, Italy, Spain and the UK.
