Last but not least: A sausage letter for Christmas

Every year, the Christian world faces the problem of finding the right card for Christmas and New Year - for friends, relatives or business partners. By E-Mail fluttered the advertising week on Tuesday a particularly creative suggestion into the house: The sausage letter. Because only of it one could cut oneself a disk. The manufacturer, the butcher's shop Böbel in the German Gerorgensgmünd-Rittersbach, is not embarrassed about marketing arguments. It promises a "surprise in the mailbox," and: Astonishment guaranteed. And vegetarians have also been thought of: the motifs are simply made of gingerbread or cheese. The sausage letter is simply nothing more than originally designed, vacuum-packed sausage in postcard format.
It's all about the sausage, says the butcher, and that may well be true for their world. But whether the culinary gift idea will be as well received by loved ones or as a Christmas greeting to companies as the manufacturer promises may be doubted. After all, the "Christmas sausage" trend that the traditional Franconian butcher's shop would like to see does not even exist among those for whom Christmas is sausage.