Last but not least: A clean finger
In 2013, Doritos once again challenged its fans to create their own commercials for the chip brand. The fans also get to decide on the quality of the entries. Now, the clear winner of this year's vote has been determined.
Once a year, Doritos has its commercials filmed by its own customers and the community chooses the best film in a large-scale competition. Among other things, the winner is awarded one million dollars and the broadcast of their own commercial during the Super Bowl, the major American sporting event. The clear winner in 2014 was the Finger Cleaner commercial by Australian Thomas Noakes, which had over 3.3 million clicks on YouTube. The commercial does not necessarily present the chips in the best light. At least it presents Doritos as less disgusting than the people who eat them. (sis)
