Last but not least: real-time marketing with bite
The number one global topic on social media since Tuesday evening has been the shoulder bite suffered by star footballer Luis Suarez. Anyone who reacts spontaneously to such an event with a creative message can generate a lot of attention online.
The fact that the Uruguayan footballer bit his Italian opponent Giorgio Chiellini on the shoulder has been the subject of much discussion in recent days. Sneakers was one of the first brands to respond to the burning interest of the target audience with this Twitter image (which has already been retweeted 40,000 times) within just under two hours:
In Switzerland, too, the interest of fans was put to good use. Büro Troxler from Lucerne has been promoting the Lucerne Association of Orthodontic Specialists on various social media channels since Wednesday morning with three matching images. (sis)
