Last but not least: Really strong, Swiss wood!
The newly founded Holz Marketing Association aims to help domestic wood gain a professional profile and promote public support for local wood products. It remains to be seen whether the planned measures will succeed in achieving this.
For example, the music CD "Schweizer Holz, das isch Musig" is intended to contribute to the good image of the raw material. The "Schwingen gegen Kilian Wenger" app and a comic book are further marketing measures that Holz Schweiz Marketing hopes will have a positive impact on the reputation of wood in Swiss society. Kilian Wenger, himself the reigning wrestling king, is also an ambassador for the association. Who, according to Holz Marketing Schweiz, ultimately became king on Swiss wood - sawdust. And who completed a second apprenticeship as a carpenter. It doesn't get any woodier than that. A poster campaign with Wenger is also being planned. The subjects that adorn the press release make you curious to see the result. Somehow. Traditional Swiss people such as wrestlers, yodelers and Alpöhis will certainly continue to count wood among their favorite raw materials. Whether the marketing offensive will also reach the rest of the population, we will leave open at this point. It would certainly be desirable.
