Last but not least: Doping offender promotes "hair doping product"
For years, Alpecin has been advertising its anti-hair-loss products with the slogan «Doping for Your Hair.» Now, a man who made headlines due to doping allegations is set to become the company’s advertising partner.
Jan Ullrich is considered the most successful professional cyclist in German history. He was the only German to win the Tour de France in 1997. However, a doping scandal led to his exclusion from the Tour de France in 2006 and his dismissal from his team. And now, according to Horizon.net advertising partner of Alpecin. Initially, he will be used as an ambassador for the Alpecin Cycling Day, as a spokesperson confirmed to the industry portal. As the Alpecin Cycling Day will take place regularly in the future, the partnership with Ullrich will also be long-term. Even a collaboration with Ullrich in classic advertising for Alpecin is not ruled out. A daring partnership - but one that is sure to attract attention. And, as we all know, that is the only thing that really counts.
(Photo: Keystone)
